More than 60% of local consumers discover new products through YouTube and Facebook. According to local data from June to July 2020, 64% of respondents have watch LIVE videos in the past 7 days.
LIVE Video
In recent years, more and more brands
have invest more resources in video production, and LIVE shopping has gradually become the new normal for Hong Kong consumers. A survey found that 72% of users prefer to learn about products through videos rather than text messages. the strategies for producing and promoting LIVE live videos, you can read our other article “3 Strategies for Live Shopping in 2021: How to Effectively Increase Live Sales? ”
4 – 76% of consumers use electronic devices to purchase holiday products; nearly half of the respondents use smartphones to purchase products.
Purchase products by phone
As technology develops, consumers’ expectations for website experience are getting higher and higher. Google’s research found that if the page loading time (Page Load Time) increases from 1 second to 3 seconds, the chance of website visitors leaving imm iately (Bounce) will increase by 32%; if it increases to 5 seconds, the chance will increase by 90%! In other words, the longer the page loading time, the more potential customers you will lose!
5 – One-third of local consumers said they would bc data china abandon purchases of products they have add to their shopping cart if the check-out process was too complicat .
Products in “Shopping Cart”
In addition to loading spe , the various functions and why routines are the most exciting thing that can proc ures on the web page are also key to the user experience. Many times, users are clearly interest in the product and have even add it to the “shopping cart”, but they abandon the product in the “shopping cart” because the payment process is too complicat , the instructions are unclear, or the bill uk data suddenly lists additional charges. When designing a website, brands should try to simplify the payment process and ensure that the instructions are clear and the charges are transparent to r uce the “abandonment rate” of the website’s payment funnel.