In addition to collecting real-time behavioral data from users, fe back on the relevance of its recommendations. This helps its recommendation system better understand each user’s interests and preferences. Users can click the “Thumbs Up” (meaning “I like this”) or “Thumbs Down” (meaning “Not for me”) button on the video detail tab. This tells Netflix whether you are interest in the video so that it can update the recommendation algorithm accordingly.
algorithm accordingly
Source: Netflix
Netflix is very committ to “delivering the right content to the right people”. It is estimat that 80% of user viewing time on Netflix currently comes from its recommendation algorithm. Data analytics plays a vital role in Netflix’s success. In the past, it has also l to the purchase of some of Netflix’s most successful global hit series, such as House of Cards. We will share more about this in another article.
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It’s the peak season for holida
shopping at the end of the year! Every year, big and small brands will launch holiday shopping discounts. Which platforms will consumers go to for new holiday gift ideas? What are their expectations for online shopping? YouFind has compil 10 holiday online shopping data that marketers must know:
1 – Some consumers start planning their holiday shopping lists as early as November.
Shopping List
More than half of consumers will plan their holiday shopping lists half a month to a month in advance! Brands should seize the golden promotion period from November to early December and promote their products when consumers begin to have holiday shopping intentions.
2 – More than 70% of local consumers use smartphones to search for holiday product information.
Holiday Product Information
When promoting during festivals, brands should also the most important advice before seeking financing consider the channels through which consumers obtain product information. In addition to online promotions such as Google or social m ia ads, brands should also ensure uk data that their websites and promotional emails are design to be mobile-friendly so that potential customers can easily obtain product information.