When I launch a new project, I have a very clear idea. What I’m looking for is sales. Likes and things like that are all well and good for decoration and to make you feel a little better, but in the end you want to see a return on all the sacrifices you’ve made up to that point. calculate salesPhoto rights by Fotolia As long as you don’t have to report to anyone, anything can happen that will surprise or disappoint you.
You never know what’s going to happen
because by definition it’s unpredictable . Even when I apply my method for launching online projects , which is based on carrying out different phases to convert users into clients, it’s incredibly difficult to predict the sales you’ll be able to generate hong kong whatsapp number data In the end, all you can do is estimate. At least that way you’ll keep your boss busy for a few days or hours. The bad thing is that the moment of truth will come when we’ll have to see how much or how little you’ve strayed from the target. Well, knowing that this is difficult to know, I’ll give you a couple of facts to give you an idea.
The range of possibilities is unfortunately
very wide. Sales in relation to generated leads : One of the metrics I analyse is the ratio between clients and leads generated in the launch phase piperive can be integrated This can vary from 0.5%-10%. I recently launched for a Beguerrilla client and got as much as 20%. But this is more the exception to the rule. Out of 1,000 people who signed up, more than 200 ended up buying. A figure that is not the rule but rather the exception. Being conservative.
I would put it at 1% at most Sales based
on the launch budget : if you have done some prior work to generate contact points, you can dare to start campaigns focused on sales. Here everything depends buying house b on the available budget. If we work with Facebook Ads, we can estimate a CPC of 10-30 cents for commercial topics. If you take this figure and divide it by your budget, you know how many people will arrive at your website. With 100 euros and a CPC of 0.10 €, you get 1,000 visits.
Being optimistic
the conversion rate is 1%, so the sales estimate would be 10. There are probably more ways to estimate sales for a launch. The ones that have worked best for me are those two. If you have both budget and leads, you end up adding them both up to get a figure. If you have a boss who asks you for them, you can at least give them some guidance. You should also make it very clear that without prior data, this is only a very indicative figure.