One area where there have been many changes in recent months is the interface for selecting campaign types. In these cases, Facebook implements new features little by little. Not all users get to see the changes all at once. I suspect that this is a way of doing A/B tests, getting the first data and finding out if a definitive change makes sense. After several weeks of trying to get a call with my new Facebook account manager, I finally got a chance to meet up with her to talk. I took the opportunity to bombard the poor girl with questions.
Contents1 Recognition Consideration Conversion
That’s also where the idea for this post came from. Some of you may remember my 4 phases of advertising with Facebook Ads . Well, it seems that there are people who think the same. The only difference is that instead of having 4, Facebook offers you 3 phases. This column covers brand awareness, local exposure, and reach. I don’t do a lot of local stuff so I was particularly interested in the first and last ones. When this first denmark whatsapp number data came out, I wasn’t quite sure what they entailed and how they worked. The Facebook manager gave me this explanation. Recognition : In this case, several impacts per user are sought. It is ideal for new brands because the objective is for the target audience to start recognizing it. It is not yet about generating sales.
Facebook doesn’t help reach
as many people as possible here. The impact per user is just over one on average. We want more visibility to more people. Consideration In this phase we are getting one step closer to the sale. For my taste, it combines two phases into one, but Facebook has considered that simplification is the key to success.
Traffic generation lead capture
The goals are interactions, When you receive a Like on a post, you are generally not yet in the phase of considering a potential client. It is a different story when someone visits your website or subscribes to your newsletter. My personal recommendatio professional seo team should not to take several steps at once. I would look for interactions first, then traffic, and then focus on lead capture. This order applies especially to unknown brands. If you are well-known, you can also sell with promoted posts . Conversion We want to finish here.
Most advertisers start
here and then wonder why they are not getting results. If you haven’t gone through the first phases, you can’t be successful with the last one. In conversion campaigns, retargeting campaigns usually give very good results . The option I usually use the most is the conversion option at this stage. The good thing is that Facebook performs optimization buying house b based on sales. The difficult thing is to get them to come up, but once you have achieved this, the algorithm optimizes to lower the cost per action. You may or may not agree with the phases proposed by Facebook. make yourself known and achieve the most important thing for sales: trust.