As we all know, affect by the epidemic, many countries or cities have implement lockdown measures. The implementation of this measure has directly l to a severe blow to the offline consumer market (shopping malls, restaurants, cinemas), and even many stores have clos down. Fac with the huge impact of the epidemic, online consumption has usher in a huge change compar to offline consumption. People who stay at home have promot the counter-cyclical growth of online consumption, and also increas the confidence of cross-border e-commerce companies in deploying overseas network promotion and marketing markets.
Data from overseas retailers show
that during the “lockdown” period in some countries, in addition to masks, hand sanitizers, forehead thermometers, protective clothing and other epidemic prevention supplies, which have seen a surge in searches and become hot-selling products, home office supplies, indoor sports equipment, pet supplies, etc. have also become products that people purchase in large quantities.
How to deploy overseas network and marketing
for cross-border e-commerce
Cross-border e-commerce under the “stay-at-home economy”: users and sales surge
Wish: The number of new register users has increas significantly
Under the epidemic, the demand for European e-commerce has increas , and the spending power of new users has increas significantly. According to relevant data, in the rcs database first half of the month before and after March 1, the first-day spending of newly register Wish users in some European countries increas significantly. From February 1 to March 15, the number of newly register users in Iceland increas by more than 7 times compar with 2019, and the number of keyword searches increas by more than 13 times.
Online shopping grows against the trend
Amazon: Expect to generate an additional $4 billion in revenue
As people are quarantin at home due to the epidemic, Amazon goes to that website has become an indispensable company in the lives and work of the American people, and consumers have flock to the Amazon platform to buy m ical supplies and daily necessities. Bank of America qatar data said in an investor report that due to the outbreak, although the additional costs of managing the epidemic may cut into profits, Amazon may earn up to $4 billion in additional revenue this year.