Appealing to yourreaders’ vanity can have a huge impact on your email marketing campaigns. People love learning new ways to make themselves look and feel better, and if you can compliment your readers in some way, you’re ahead of the curve.
(Unexpected winner) looks better because (Controversial topic)
Here, we see unexpected results based on controversy. We want readers to know that people can be successful even when they use belgium phone number library strategies that others may disagree with.
We don’t want to share this example because Wednesday prefers to avoid offending anyone . To fill in the blanks, you need some source of data as well as evidence to prove that the results were due to the controversial topic.
(Industry authority name) shares the secrets of (positive results)
This is another great idea. You call up a well-known name and share their secrets to achieve a specific positive outcome.
- Kevin Hart shares his the countdown begins for my marathon in Eindhoven secrets for staying motivated
- Chad Wesley Smith Shares Tips for Improving Your Powerlifting Potential
- Dan Harris shares tips for keeping your mind clear while working out
From (negative outcome) to (positive outcome)
This is a simple but powerful email subject line formula. It shows that you’re going to share someone’s journey from a bad outcome to a great outcome.
- From resentment and denial to a healthy relationship with food
- From skinny to lean
It’s not your fault that you didn’t achieve (positive outcomes)
We often assume that our failure to text services reach our goals is due to some variable that is beyond our control. But this is not always the case. For example, you can do a great job of eating healthy and exercising but still not lose weight because of a hormonal imbalance.
Do you know enough to fully understand (overall topic)?
For this formula, we question our readers about how much they know about a particular topic. Many people consider themselves experts after hours of research, but perhaps we can share something that will surprise our readers.
- Do you understand enough to fully comprehend macros?
- Are you educated enough to fully understand calorie counting?
- Do you really understand a calorie deficit?