As people browse products and services, they may add products to their cart but fail to complete the checkout process.
Abandoned cart email campaigns help businesses remind people of the products in their shopping carts. Here’s an example of an abandoned cart email reminding users to complete their purchase.
Image from Hellobar
Through these emails, you can also convince users to complete the checkout process through various means.
Abandoned cart emails include the products or services the customer was interested in, and often also offer an incentive for subscribers to complete the sales process .
5. Follow up emails
Follow-up emails are basically algeria phone number library to check in with subscribers who haven’t responded to your previous email. Knowing how to write a follow-up email is crucial.
Additionally, follow-up emails help to get feedback from customers after they make a purchase or take any other action. Here’s an example of a follow-up email from Renaissance Hotels.
Image via Shopify
Subscribers may miss an email or forget to follow up on a CTA. Follow-up emails help remind subscribers and encourage them to take action. These emails are usually short and actionable.
6. Re-engagement Emails
Re-engagement emails help foster customer loyalty. The main purpose is to re-engage subscribers who haven’t responded in a while as well as old customers. Take a look at this re-engagement email from Virgin Trains.
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While it’s important to nurture new this helps you understand how your customers, it’s also important to keep long-term subscribers and customers engaged.
Previous customers may have failed to respond to your emails for a variety of reasons. With re-engagement emails, you can request and receive feedback from your customers about why they stopped engaging.
7. Evaluate your performance
The great thing about email marketing campaigns is that you can easily analyze their performance to understand what’s working and text services what’s not.
When running email marketing campaigns, measure metrics like bounce rate, click-through rate, conversion rate, sales, and more.
Hellobar helps you track and analyze how your campaigns are going and how to make them better.
You can then run A/B tests to help you use the measured results to improve your email campaigns.