There is no single email marketing campaign. There are many types of email marketing campaigns. Each type is good for a specific purpose. In this section, we will explain the five main types of email marketing campaigns. To encourage engagement, these emails often include discount offers or limited-time deals and product recommendations.
1. Welcome Email
Welcome emails help introduce albania phone number library your brand to new subscribers, customers, and prospects. Typically, they are short and actionable. With a welcome email, you can introduce your brand to your subscribers.
Check your welcome email from Xero.
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When sending a welcome email, you can also include discounts or offers that your customers might be interested in. Since welcome emails help you make a first impression, it’s important to create an engaging and relevant welcome email.
2. Newsletter
Newsletters don’t typically contain how to find the best keywords promotional content. After sending your welcome email, you can now share brand updates, industry news, and other helpful general information to further engage your subscribers.
Check out The Nerdy Farm Wife’s newsletter.
Create a schedule
Your subscribers need to know when to expect emails from you. Therefore, you should stick to a consistent schedule. Based on email text services sequences (we’ll explain types of email marketing campaigns later in this article), create a schedule.
The schedule can be daily, weekly, monthly, or any other custom schedule that works. Also, create a schedule for follow-up emails.
For example, subscribers who don’t respond to a CTA can receive follow-up emails on a consistent schedule.
Unlike most other email campaign types, newsletters don’t have to be sent too frequently. You can send them weekly or monthly.
3. Promotional Emails
You can attract potential customers by creating eye-catching promotional email campaigns.
Promotional emails should always include a clear CTA to encourage readers to take action. In promotional emails, you can also include limited-time offers or discounts. Check out this promotional email from Marriott Bonvoy.
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The direct purpose of these emails is to drive sales and increase product awareness. Therefore, promotional emails should provide clear details about products and services.
To make them more effective, you should employ personalization. This ensures that every subscriber receives product recommendations that are relevant to them.