Are you creating a new website or redesigning an old one and don’t want to hire a professional copywriter? Check out our 7 points to keep in mind .
Even if you don’t have the best copy in the world and are just starting out, this simple list will guarantee you a decent result that will be appreciated by search engines and users. You’ve probably already heard of most of its points, but here’s why: just go through 10 random websites that Google will offer you. You’ll find out how many well-known companies seem like they’ve never heard of them.
Getting a head start isn’t hard, let’s get to it.
7 common mistakes when writing for the web. Don’t you make them too?
1/ Website tone
A unique communication style helps your brand to be understood. You don’t have to invest in expensive analysis and make a camel out of a gnat. But clarifying the voice you speak to your customers and the rest of the world is worth it amazon database not only for the website. Are you friendly and informal? Or seriously measured? Do you keep a professional distance, or are you the chatty neighbor next door? By the way – the brands that can speak the way their customers speak do the best in research.
When creating texts, the most important thing is to maintain a consistent tone across the entire website. Speak in the same style on the homepage as in the contact form hidden on a subpage.
2/ CTA: call to action
Writing microtexts into buttons is a special discipline that is governed by several principles. The most important is clarity. What are we motivating the visitor to do? Fill out a form? Order goods? Leave a contact? Before launching the website, it is worth thailand data going through all the buttons as a whole and making sure that the user can easily understand what we want from them every time. Does he know what he will get if he clicks?
Another essential feature of a good button is brevity. There is power in brevity. Ideally, it fits into three words, in exceptional cases it can be more incorporating user feedback and testing is key to creating a in some places on the website. Generally speaking, the shorter the CTA, the more likely the user is to click on it.
And the content itself? Personal appeals tend to perform better in statistics. More people tend to click on “View Offer” than on “View Offer.” There are more similar rules, we will return to them in a separate article.