Voice Search Optimization (VSO)
What is it?
With the increasing popularity of voice assistants (Siri, Alexa, Google, etc.), VSO will be very important. As more users rely on voice commands to search for products, information and services, brands and businesses will nee to adapt.
What does this mean for marketers?
Social and digital marketers will nee to consider changing SEO (search engine optimization) keywords and content to match natural language patterns, suggeste snippets and local search, and ensure visibility in voice search results.
Personalize content experience
What is it?
In 2024, hyper-personalization is expectd to take center stage. Companies and platforms use advancd analytics, artificial intelligence and machine learning to deliver personalizd content, product recommendations and offers.
Brands and businesses ned to go beyond basic segmentation to always deliver tailord content across all marketing touchpoints.
Consumers are increasingly accustom to personalize experiences. According to Accenture, 91% of consumers are more likely to buy from brands that they recognize, remember and provide relevant offers and recommendations.
By providing a personalize experience, you can build stronger relationships with your customers and stand out from the competition.
What does this mean for marketers?
Using data and artificial intelligence, marketers can create personalized content and offers that are tailored to the individual customer. Using customer data, machine learning algorithms and recommendation systems can help uncover patterns and trends in consumer preferences. These data tools can help recommend relevant content options and offers to customers based on their behavior and preferences.
Social listening
What is it?
Evaluating campaign performance is notorious for relying on analytics data. However, as the social sphere and brands evolve, social media analytics cannot fully evaluate brand initiatives.
Monitoring and social listening is the process of using data derived from customer feedback, experiences and opinions and responding through a brand’s social media channels to create a connection/support for the digital customer, which can then turn the audience into an engaged community.
What does this mean for marketers?
Customers today have access to more information and more brands to choose from than ever before, making it more difficult for a brand to gain a consumer’s attention and trust.