Are your emails not getting enough clicks? Don’t worry, you’re not alone. For many marketers, keeping engagement levels high is a daunting task. And luckily, there are ways to improve your email click-through rates and overall email marketing campaign performance, and we’re here to share them with you.
What is your email click-through rate?
Email CTR tells you the percentage of email recipients who clicked on at least one link in the email. It is one of the basic performance metrics used in email marketing.
Many marketers consider click-through rate to be the most important metric because it measures the actual engagement generated by an email marketing campaign. Since spam filters developed by mailbox providers rely heavily on evaluating email engagement rates, it has a direct impact on your email deliverability.
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However, others claim that conversion rate is more important because it is directly related to revenue. Most email marketers report the revenue generated from their email marketing programs.
No matter what you believe, I think we can all agree that every solid email marketing strategy should achieve high click-through rates and use click data to plan future email marketing campaigns.
How to calculate click-through rate?
To calculate your email click-through rate, you divide the number of people who clicked on the link in the email by the number of people who received your email, then multiply that ratio by 100. The percentage will be your percentage click-through rate.
What is a good click-through rate?
According to the latest 2022 Email Marketing Benchmark Report , the average click-through rate is 2.02%.
So unlike open rates, most email marketing what is performance media campaigns have click-through rates in the single digits.
However, similar to other email marketing metrics, your click-through rate depends heavily on a variety of factors, including:
- The type of email you send – For example, newsletters have an average click-through rate of 2.51% and triggered emails have an average click-through rate of 5.31%
Breathe life into your copy
Once you’ve taken care of segmentation and personalization, it’s time to work on the wording. The way you approach your copy can consumer data determine your open and click-through rates.
First, you need to get people to open your message. That’s why these two elements require special attention.