If you are sending a letter to a specific person, you can address the recipient by their first and last name. You can start with “Dear Ivan Ivanovich” or “Hello, Ivan.” Surnames are noted only in the document title. Not all organizations use dry business language when communicating. Therefore, the greeting should be appropriate: in some cases – creative and catchy, in others – neutral, in others – emphasizing politeness.
Title The title should clearly state what the
Letter is about and the benefits the company offers to partners and customers. Rules for creating effective headlines: Point out clear facts and figures: “We’ll offer you a two-month subscription,” “Business rates start at 30% off.” Talk about customer problems: “Our cakes make you look slimmer,” “Tired of choosing between a toned body and cakes?” Use lists: “Five ways to norway phone number library sell efficiently,” “Generate leads for free. Three methods”.
For the target audience: “Psychological Aikido Course for Managers”.
There is no requirement for the length of your title: it can be long but eye-catching, or short but informative. Business Read Also: Eisenhower Matrix: What is this method of increasing productivity, advantages and disadvantages Substance of the proposal This is the main part of the letter. The main thing here is the offer, which contains the unique selling proposition (USP).
Tell us what the company offers, what benefits recipients
Will receive, and what fees they will pay. Look at the offer from the customer or partner’s perspective and think about why he should do a deal with you or buy leadership is about listening your product. Clarify difficult points to avoid misunderstandings or objections. For example, if your price is high, tell them what services are included in that price. Increase trust: Give examples of success stories and numbers.
Engage Recipients Write about the urgency of your
Offer or explain why line data it’s worth placing an order with you. For example: “The pre-order price of the book is 800 rubles, and after publication it is 1000 rubles”, “Buy before March 1 and get a 25% discount.” Contact information The method of communication with the sender should be simple. Leave your phone number, email address, social media account link or the special form on the website.