Marketing managers are always looking for better techniques and strategies to achieve these goals, and in this context, a performance media campaign is an excellent opportunity.
With so many possibilities that digital marketing offers to companies, it is necessary to have good control over resources and always seek to optimize your investments. Otherwise, the company ends up investing time and money in strategies that do not generate the expected results.
So, we created this comprehensive content to show you everything you need to know about a performance media campaign. We will cover the following topics:
The importance of your business’ marketing strategy
how a performance media denmark email list campaign works;
checklist of what cannot be missing from your campaign;
the main advantages of this type of strategy;
how to enhance your performance media campaign.
So, are you ready to get started? Happy reading!
After all, what is performance media?
It’s very likely that you’ve seen a performance media ad before, even if you didn’t know it was one. You know when you visit a website and a banner from a certain company appears, offering a product or service? Well, that’s a performance media campaign.
Another example of a strategy widely used
By companies is sponsored links in Google search. In the top positions, above the organic search and marked with an “ad adb directory seal, those links are there because the companies invested financially in acquiring the space.
So, performance powerful storytelling informs the public media is a marketing strategy in which the company pays for exposure of its brand, with ads created. But this is normal media, right? The big difference between performance media and other advertising campaigns is that, in the former, you only pay when you achieve the expected result.
In Google sponsored links, for example. You search for the main keywords that your audience uses. Then, you go to Google AdWords to participate in the term auction.