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According to Juan Merodio

If we asked you if your website is really 2.0 or stuck in 1.0, what would you say? You should know that an effective strategy does not involve having a modern design, but rather reviewing and updating your website before starting any online marketing action in order to align it with the general objectives of the business .

A large part of the Webs are 1.0, since beyond their novel design there are not many sites that currently manage to escape “corporate egocentrism” and speak not from the director’s voice but directly to the user.

Our speaker’s advice is to think about your website from the perspectiv overseas data e of the most important part of the business, the customer . It is the customer who will decide how long your business will last and without their support your brand will die no matter how well managed it is from a marketing and communication perspective.

The founder of Grupo Ellas

overseas data

A company focused on creating websites dedicated to women in different areas, gave Gallina Blanca as an example of effective Web 2.0 , stating all of its actions not from the directory but seeking to generate empathy with the client .

If you browse through this site, you will see that it stands out for having a quick and easy-to-navigate start , with all the information designed for potential customers, ready to satisfy needs , to offer recipes, tricks, menus, creative tips and traditional dishes.

Gallina Blanca is proof that the information on your website will be the key to closing the deal . You too can create a website with content that will build loyalty and help your users subscribe to your news. This way you will link your online marketing actions and with a good email marketing campaign you will be able to close a sale.

As for Web 3.0 , these are predictive sites

A that align personalization, mobility and artificial intelligence , capable of predicting  consumer data    user behavior. These types of pages structure their content with general business objectives.

If you are among the 99% of those surveyed by Doppler Academy who van i find the distance to the nearest Internet center?  believe that the Web is important in an Online Marketing strategy , perhaps you should ask yourself if you have really given the Web the relevance it deserves .

The best example to inspire you is Amazon , a site that shows products that will surely interest you for some reason by being associated with other searches and browsing sessions, with perfect content customization making the possibility of making a purchase much higher.

Finally, Web 4.0 is a ubiquitous page, aligning the real plane with the virtual one from any type of device, whose objective is to unite the intelligence of people with artificial intelligence. Virtual brains that learn from human behavior and offer the information that users need in real time .

A clear American example is Orabrush , a company that sells oral brushes. If we told you “buy your tongue cleaner now”, would you agree? Most likely not, but what this company does to convince you is its innovative recommendation through videos .

 

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