Javier Marcilla
Javier Marcilla
Editor of Ninja SEO blog. Interested in everything related to Web Positioning and Online Marketing.
Wrote 7 posts
88
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach mor telegram database users list e customers, integrate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part
of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
keywords
Do you know how to create a list of keywords to optimize your online strategy? Learn how to do it in 5 simple steps using totally free tools . Go ahead!
Search Engine Optimization ( SEO ) is essential for any digital action. And where to start? At the beginning: the choice of keywords .
In any positioning tactic, your keywords will be the basis on which you will build your long-term strategy and therefore you must choose them carefully so that they help you achieve your objectives.
Would you like to know how to
choose the perfect keywords using totally free tools? Right away! But first, let’s do a quick review of some basic concepts.
What are Keywords?
Every time someone searches for something on the Internet, they use keywords . That is, if you are looking for mobile phone offers, these will be your keywords. Or if you have a mobile phone store, these will be words related to mobile phones and accessories.
The best keywords bring quality traffic to your website. The traffic thing is clear: more visitors equal consumer data s more possibilities of making your website profitable. And what about quality? This is just as important as q guide: How to change the screen on your iPhone uantity. If your visitors don’t do what you want them to do on your website , their visits will be of little use to you.
Let’s take an example
You sell wireless mice for left-handed people and after a lot of time and effort, you manage to rank first for the search for wireless mice, but you soon discover that your hundreds of daily visitors are not interested in your products .
And it makes sense, because you’ve positioned a phrase that’s too generic . People looking for wireless mice may need any other similar item , and among those actually looking to buy wireless mice, very few are left-handed! Now, shall we build a good list of keywords?
Step 1: Brainstorming
First, you need to create an initial list of words related to your business, product or service . At this point, anything goes, write down everything that comes to mind. Then ask your friends, your parents, your clients, etc.
Ask how they would search for your similar products or services, sometimes their answer will surprise you. Then review your list and discard the worst keywords , those that after thinking about it have nothing to do with your objectives .
Step 2: Autocomplete in Google
Open your browser, go to Google and enter the words or phrases you have in mind one by one. You will see that as you type, Google suggests how to complete your search .