Email marketing has been around for many years, and it remains one of the most effective ways to build leads and stay connecte with customers. In fact, according to Statista, approximately 33.32 billion emails are sent and receive every day.
This number is expecte to increase in the coming years, which shows that email marketing is still worth investing in if you want to grow your business and build relationships with your customers and prospects.
Brevo is an email marketing tool bulk sms master designe to help you capitalize on this type of marketing. While the investment in this type of software can be invaluable, you can’t help but wonder if Brevo’s pricing is worth it in order to achieve your list growth goals.
It’s important to understand the cost implications before signing up. After all, marketing costs do eat into your profit margins.
This article is designed to provide you with all the information you need to decide if Brevo is right for you.
What is Brevo?
Before we delve into the pricing structure, you must fully understand what Brevo is.
Essentially, Brevo is a SaaS software solution designed to help businesses. Build strong relationships with their customers and increase profits through effective marketing strategies.
It supports email marketing, SMS marketing, WhatsApp campaigns, online chat , chatbots, and more.
Breaking down Brevo’s pricing structure
To take advantage of Brevo’s marketing platform and increase sales and leads through email marketing, you need to sign up for a plan. There are four plans available, which we will discuss in more detail in this section.
Keep in mind that choosing the right plan requires analyzing your company’s needs and preferences. All of Brevo’s plans allow for unlimited contacts.
Free Plan
This plan is designed to help you explore Brevo and see if it best meets your needs. You can send up to 300 emails per day for free, access customizable email templates, transactional emails, SMS and WhatsApp campaigns, and Brevo’s intuitive drag-and-drop editor.
While this is definitely a great set of features to get you started, you might want to consider upgrading to a paid plan to enjoy more features and take your email marketing campaigns to the next level.
You should also keep in mind that sticking with the free plan also means you’ll accept the Brevo logo appearing in all your emails.
Starter Plan
The next plan up is the paid plan, which includes all of the features available in the free plan, plus the ability to send 20,000 or more emails per month, no Brevo logo, access to basic reporting features and analytics, no daily sending limits, and email support.
It’s 7 attrac alternatives worth trying designed for growing businesses that want to increase their reach and expand their customer base through email outreach.
The Starter plan starts at $25 per month. If you choose to increase the number of emails, you will pay additional fees.
Business Plan
Marketing managers and e-commerce professionals can benefit from the Business Plan. This package includes everything in the Starter Plan plus the following:
- Advanced Statistics
- Minimum 20,000 emails per month (can be increased as needed at an additional cost)
- A/B Testing
- Telephone customer support
- Sending time optimization
- Marketing Automation
- Multi-user access
The Business plan costs $65 per month (or more, depending on how many emails you need to send per month).
Bravo Plus
BrevoPlus is designed for larger enterprises with specific needs. Pricing will be based on your unique requirements.
Generally speaking, you can expect to get enterprise-grade security, personalized customer support, sub-account management, advanced integrations, flexible contracts, and customized onboarding. Again, pricing will depend on the volume of emails you need to send per month.
Which plan is right for you?
Deciding which plan to go with is the first step in completely overhauling your email marketing strategy. While it may be tempting to choose the free plan or the most affordable plan, it’s important to remember that the features offered by these plans are usually very limited.
This means that you may not be able to fully reap the benefits of email marketing by limiting yourself to sending a smaller number of emails per month.
On the other hand, if you choose a plan that sends 40,000 emails per month, but only end up sending 10,000, you are definitely overspending.
To determine which plan to go for, it’s important to assess the size and nature of your company. For example, if you run a startup, it might be a good idea to start with the free plan while you build momentum.
However, if you run a small business and want to expand it, then the Starter plan is a good idea. Let’s say you run a marketing company or own a large business and take care of marketing in-house. In this case, you should consider the Business or BrevoPlus plans.
Is this the right program for you?
As we’ve already mentioned, it’s important not to focus solely on cost, but to evaluate the unique characteristics and requirements of your business. Look at the features each plan offers and decide whether these are features you can live without or are critical to the success of your business.
Brevo’s pricing page has a great price calculator that lets you calculate how much it would cost to add a certain number of emails per month per plan.
You can also contact the company to learn more about each plan and have a professional help you decide which package is best for your company.
Automate your strategy with pop-ups
Did you know that adding popups to your email marketing strategy can be very beneficial?
Automating your email marketing methods with pop-ups can greatly increase the effectiveness of your marketing campaigns. In fact, pop-ups provide an opportunity to interact with your target audience in real time. You puick signs can quickly capture visitor information and increase the number of potential customers.
Additionally, automated popups allow you to target and segment based on demographics, consumer behavior, or preferences. This tailored strategy makes your emails more relevant, increasing the chances of conversions.
Automation also makes A/B testing easier, allowing you to fine-tune your email marketing strategy by examining performance data. This can lead to better email content and higher engagement.
Popups can also be strategically scheduled to appear at important moments in the user journey, such as when a user enters or exits, to maximize their impact.
Poptin is a premium tool designed to help you create customized, engaging popups. Because it integrates seamlessly with Brevo , you can combine the two to truly maximize your marketing campaigns and increase your sales through lead generation and conversions.
Like Brevo, Poptin offers a free plan that you can use to try out the software for yourself. There are also paid plans that are designed to offer more features. The prices are as follows:
- Basic Plan – $20 per month, billed annually (10,000 website visitors per month)
- Pro Plan – $47 per month, billed annually (50,000 website visitors per month)
- Events Agency – $95 per month, billed annually (150,000 website visitors per month)
Summarize
Brevo is a valuable tool that can help increase customer engagement and build strong relationships with them. This can have a huge impact on your bottom line, so the extra spend on Brevo is worth it.
When used with Poptin, Brevo can take your marketing strategy to the next level. Poptin can also be paired with other email marketing platforms, so be sure to check them out to ensure you’re getting the most out of your marketing strategy.
To learn more about Poptin, contact us today or sign up for any of our plans to experience our popup builder for yourself.