Diego Papatino
Diego Papatino
Business Manager at romdoppler and professor of Digital Marketing. He loves photography and is an excellent speaker.
Wrote 11 posts
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Email Marketing for Governments
Mass mailing of campaigns is the most efficient tool in Digital Marketing. In this post you will discover why governments also choose it to boost their results.
Generally, the use of Email Marketing is directly associated with the business world. However, the Governments that have implemented it have obtained admirable results , even surpassing most other industries.
Continue reading this post and find out why Email Campaigns are the best option to reach citizens in ws data a fast, economical and effective way . You will be surprised!
The power of email marketing for the government
There are many possibilities that email marketing offers to achieve why routines are the most exciting thing that can the communication objectives of any government . Below we will tell you the most important ones so that you can design a flawless strategy!
#1 Promote citizen participation
It is often difficult for governments to get people invo . A lved and participate in local, regional or national politics .
One of the challenges they often face is an apathetic . A and disinterested voter base. Email Marketing is a great loyalty tool in this regard.
An informed citizen is much more capable of getting involved in the issues . A that concern him than one who is not. And what better way to do this than to find out about the proj . A ects, objectives, actions and results obtained, through the Government itself?
Periodic newsletters , campaigns to communicate special events and seasonal mailings are just some of the resources that can help the Government strengthen the bond with citizens and achieve greater participation .