As a Manager / Sales or Marketing Director of a company, you work with a sales team that already manages prospecting and customer loyalty and you wonder what is the point of investing in an inbound marketing strategy ?
Quick reminder: inbound marketing is a technique that allows you to attract visitors in order to convert them into leads and then into customers , thanks to techniques such as marketing automation , lead nurturing and content creation .
A Forrester study indicates that 66% of the purchasing journey is already completed before the first contact with a salesperson. In addition, inbound leads cost 60% less than outbound leads [1] . This is a reality that must be take into account in order to ensure the business development and sustainability of the company… Phone Partners offers companies support to deploy an adapted inbound marketing strategy. So, are you ready to discover the 3 major benefits of inbound marketing?
1/ Adopt inbound marketing to attract unidentified potential customers and transform them into prospects
By adopting an inbound overseas data marketing strategy, it is the suspect (unidentified potential customer) himself who becomes active by making spontaneous requests.
Inbound marketing generates attention, even desire, from potential customers, who will become interested in your brand or service in a completely natural way. This type of strategy is absolutely not in opposition to classic commercial prospecting, but complements it perfectly.
The goal of inbound marketing is of course to elevate potential customers who have not yet been identify to the rank of prospects (leads), then customers, then loyal customers, and finally transform them into ambassadors.
2/ Adopt inbound marketing to demonstrate your expertise in your theme
Using inbound marketing techniques, you feed prospects with value-added information (nurturing), which has a double advantage: it establishes you as an expert in your field and it helps customers mature their choice.
With this strategy, you have the data from the rsa directory for generating reports on policy sales opportunity to become the referent of your theme . Because to create a good inbound marketing strategy, it is a question of analyzing and auditing your customer journeys but also your marketing content. This requires creating quality content, with real added value, which gives your suspects the information they need and the solutions they are looking for. If you optimize these tools by crossing them with the interests of your prospects, you will obtain a trusted customer relationship which is conducive to purchase.
3/ Adopt inbound marketing to better understand your potential customers
One of the benefits of clean emai inbound marketing is being able to understand the interests of Internet users or potential customers in general to provide them with the information they are looking for. To create an effective inbound marketing strategy, you will learn a lot about your buying personas , their habits and their needs.
By analyzing customer journeys and optimizing them via adapted CTAs (Call To Actions) and deploying social networks, your unidentified potential customers will become your priority and you will be able to offer them what they are looking for.
As experts in the field of business development and, in particular, inbound marketing, we support you in adopting this web marketing technique by carrying out an inventory of your processes, tools and elements, then by identifying the ideal customer journeys based on your specific activity and your offers.
We then recommend , implement and configure a Marketing Automation tool according to your needs and your internal organization. It is of course essential to train your teams and make them aware of this new strategy. As with every intervention, we measure the first results and carry out corrective actions if necessary.