Without further ado, let’s get to the good stuff. Collecting emails is like wooing a potential romantic partner, and that’s how you should approach it. You don’t want to talk too much about yourself, make promises you can’t keep, or leave the other party with the impression that you have nothing to offer.
So , what are the best practices for collecting emails? Let’s check out 17 tips and strategies that have worked for me over the years .
1. Create an amazing lead magnet
It’s okay to be creative with lead magnets . Think of them as pickup lines—they work best when they surprise and delight the person you’re trying to attract.
Instead of traditional e-books or whitepapers, you can create a fantastic toolkit that helps prospects solve a serious problem. In other words, your email content needs to provide value from the start.
Don’t worry about giving away too much. That’s much better than giving away too little.
Once you’ve created your lead magnet, let your website visitors know about it. For example, create a header bar from your Hello Bar account so everyone knows they can get a copy of your lead magnet.
The link can bring your visitor to your lead capture page so you can close the deal.
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2. Continually offer valuable content to your email subscribers to drive referrals
Did you know that your email subscribers can do some of the heavy lifting when it comes to collecting emails?
It’s like when you meet someone at work who you know your cash app database best Practices for Continuously best friend would be interested in . You don’t keep it to yourself ; you make the introduction.
Word of mouth works great when you consistently offer valuable content why is email collection important? to your email subscribers. They will want to share it with their friends, so they will forward your emails.
Make sure to include a call-to-subscribe button in all your marketing emails. This way, when recipients forward your emails, those potential customers can opt into your list.
3. Promote your email newsletter sign-up form in different areas of your website
If you look at your Google Analytics reports, you’ll notice that visitors come to thailand data different places on your website. They may find you through Google searches, social media posts, or other means.
Soulmates meet in the strangest places. You can miss out on this opportunity if you’re not prepared for it. The same goes for a website that doesn’t have a tasty menu.
Your User Flow report in Google Analytics can also be useful. Find out where people are going after their first visit to your website so you can present the right offer at the right time.